Keep reading for the best marketing tactics from Contagious by Jonah Berger. Things catch on when lots of people talk about them, and Berger’s best marketing tactics will help you find out how to make that happen. In Contagious, Jonah Berger argues that the driving force behind products and ideas catching on-or, in his words, becoming “contagious”-is word of mouth. What powerful marketing tactics can you find in Contagious by Jonah Berger? Why is it that some new products and ideas gain widespread popularity while others fail to “catch on”? Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to "Contagious" by Jonah Berger.
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